As of December 31, 2012, there are 1.06 billion monthly active users on facebook and 680 million mobile users. On an average, 3.2 billion likes and comments are posted every day on Facebook. 72% of web audience is on Facebook. And why not! There are so many activities going on facebook from wall posts, sharing images, videos, writing comments and liking posts, etc. In fact, Facebook started using Hadoop in mid-2009 and was one of the initial users of Hadoop.